Campari

Iconic Italian bitter aperitif

commercial liqueur 25.0% ABV 700ml aperitif

Historical Context

Created in Milan in 1860, quintessential aperitivo

Tasting Notes

Bitter herbs, orange peel, cherry, complex herbal blend

Flavor Evolution

Nose

(aroma)
Orange Peel 7/10

Palate

(taste)
Gentian Root 8/10

Finish

(aftertaste)
Gentian Root 7/10

Tasting Technique

Allow 30-60 seconds between each stage to experience the flavor evolution.

Aroma Assessment

Nosing reveals the aromatic complexity. For liqueurs, take time to appreciate the bouquet - it's more developed than concentrated bitters.

Palate Evaluation

Sip and let the liqueur coat your palate. Notice the balance of bitter, sweet, and herbal notes that define the style.

Finish Analysis

After swallowing, pay attention to the lingering flavors. The finish reveals the most complex and lasting impressions.

FAQ

What is the difference between Campari and Aperol?

Campari is stronger (25% ABV vs 11%), more bitter, and a deeper red. Aperol is lighter, sweeter, and more approachable. Campari is used in Negronis and Boulevardiers. Aperol is famous for the Spritz. They are not interchangeable but share the Italian aperitivo tradition.

What cocktails use Campari?

Campari is the defining ingredient in the Negroni (with gin and sweet vermouth), the Boulevardier (with bourbon and sweet vermouth), and the Americano (with sweet vermouth and soda). It is also served on its own with ice and an orange slice as a classic Italian aperitivo.

Is Campari an acquired taste?

Yes. Campari's intense bitterness is unfamiliar to many people on first taste. The Aperol Spritz or an Americano with extra soda are gentler introductions to the Italian bitter aperitivo style. Most people who persist find that the bitterness becomes deeply satisfying.

Guides

Cocktail Bitters vs Bitter Liqueurs: What's the Difference?Italian Aperitivo Guide: Campari, Aperol and BeyondEssential Bitters Cocktails: The 10 Drinks You Need to KnowBeer Cocktails: A Field GuideDigestif vs Aperitif: The Italian Drinking Hours Explained